Music Marketing Blog Post #1

    There are many aspects that come with creating our Music Marketing Project. These include Researching our Genre, Being Rock, so we can understand who our target audience is and how we are going to market and distribute our product. This was challenging at first because, in today's society, Rock is not as popular as it was back in the day. This required us to research the genre as a whole, which ultimately helped us understand how our group/ video is going to look in the end. After discussion, we have decided that Teens and Young Adults will be our main target audience and it will be our mission to appeal to them the most. 

                                        Example: Imperial Purple's Official Website.

                   

    Despite creating our project with utmost professionalism, time management was a major problem that our group had to face. Only getting an hour and a half every other day proved to be a challenge. This project contains a plethora of different aspects many of which had to be done outside of class on our own time. Four different students with four different schedules made it very hard to coordinate plans in which all members would be available. It took us a very long time to come up with an interesting and entertaining story to go along with our selected song. Each of the team members had their own idea and direction they wanted the story to go in so we had to compromise on a story that everyone agreed upon. 

 Example: Imperial Purple Streaming Platforms.

    After choosing our song and analyzing its contents, we decided to create a story that can be connected with other music videos of the genre. To start the story-making process we decided to create a storyboard that will eventually make the production process flow more smoothly. Due to the lyrics being about love and how it doesn't last forever, we decided to aim our story towards that exact idea. Our music video encompasses all aspects of the rock genre including love, Heartbreak, and energetic performances. During filming, we will make sure that our audience understands our love story and how it connects to the song that we choose.